Tracking your performance

The Analytics area (under Analytics in the sidebar) shows how your LinkedIn posts are performing — both posts you wrote in Wren and earlier posts imported from your profile.

You need the Wren browser extension first

This is the most important thing to know: the Wren browser extension is the only source of your LinkedIn analytics. There is no direct LinkedIn analytics feed — the extension reads your post numbers from your own LinkedIn session and syncs them to Wren.

So until the extension is installed and syncing, the Analytics page stays empty. If you haven't set it up yet, you'll see a prompt to Install the Wren browser extension to see your analytics, with an install link.

If the extension is connected but hasn't started syncing yet, the Analytics page shows a Start backfill button — click it and the extension begins pulling in your recent posts, no visit to the extension's own settings needed.

Once it's connected, it does a one-time sync of your most recent posts — this takes about half an hour, running quietly in the background, so your analytics fill in gradually rather than all at once. From then on it keeps those recent posts up to date and picks up new ones as you publish (whether or not you wrote them in Wren). It doesn't crawl your entire back catalogue — recent performance is what's useful for deciding what to write next, and keeping the sync small keeps it fast and gentle on your LinkedIn account.

To get started, see the Wren browser extension article.

What you'll see on the overview

At the top, summary tiles show your totals for the selected date range:

• Impressions — how many times your posts were shown
• Engagements and Engagement rate
• Followers gained — labeled LinkedIn-attributed, from content
• Posts tracked

Below that are charts for reach and follower growth, your top posts by impressions, followers gained per post, an engagement-rate timeline, and a sortable table of every tracked post. You can filter by date range and source, and use Export CSV to download the full filtered set.

"Followers gained" is not your total follower count

The Followers gained figure is LinkedIn's content-attribution number — the follows LinkedIn credits to your individual posts. It is not your overall follower count. Wren shows this as a growth signal tied to what you publish, never as your profile's total followers.

Drilling into a single post

Click any post to open its detail view. You'll see up to nine metrics for that post:

• Impressions
• Members reached
• Reactions
• Comments
• Reposts
• Saves
• Sends
• Profile viewers
• Followers gained (LinkedIn-attributed, from this post)

If a number wasn't captured, it shows as a dash. Below the metrics, an Audience Demographics section breaks down who saw the post across six dimensions: Seniority, Company size, Industry, Location, Job title, and Company. There's also a trend chart that fills in once a post has been captured more than once.

Why numbers can lag

Analytics are collected whenever the extension syncs, so they can be a few days behind LinkedIn. If it's been a while since the last sync, you'll see a banner letting you know your analytics may be out of date and reminding you to make sure the extension is installed and enabled in Chrome. Open LinkedIn with the extension active to refresh your data.